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Madvert Labs

Client Acquisition

Lead-gen and direct appointment system

Texas Solar Campaign: Direct Appointments at $15 CPL

136 website applications at $13.72 and 36 Meta leads at $15.09 for a Texas solar company (Jul 2025).

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Cover of the Madvert Labs case study: Texas Solar Campaign: Direct Appointments at $15 CPL
  • Meta Ads
  • Offer Strategy
  • Lead Generation
  • Appointment Scheduling

Verified Numbers

Website Applications
136

Funnel form campaign

Cost Per Website Application
$13.72
Spend
$1,866.50

Funnel form campaign

Meta Leads
36

Lead form campaign

Cost Per Meta Lead
$15.09
Spend
$543.10

Lead form campaign

Headline CPL
$15 CPL

Cover headline

Context

A lead-generation system built to attract high-intent solar prospects and turn them into direct appointment opportunities in Texas for a Texas solar company.

Industry
Solar / Home Services
Market
Texas, USA
Growth system
Lead-gen and direct appointment system

Strategy

Role: lead generation & performance marketing and offer creation. The engagement proved that a strong offer lowers acquisition friction, better targeting improves lead quality, and clear communication drives scalable results.

What Madvert Built

High-impact offer creation; precise audience targeting; communication-driven ad psychology; a lead-gen flow that captured bill details, property info and installation interest.

Implementation

Two Meta campaigns ran Jul 1-31, 2025: a funnel form campaign ('Funnel Form - Texas - 25th July 2025') and a lead form campaign ('Lead Form - Texas - 25th July 2025'). Skills & deliverables: appointment scheduling, paid media, social media advertising, lead generation and lead generation strategy.

Verified Outcome

"The campaign generated a stable flow of sales-ready solar opportunities and helped create stronger conversations for the sales team." Why it worked: clear messaging for homeowners, better lead intent before handoff, and a scalable acquisition system.

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