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Madvert Labs

Client Acquisition

Direct lead ads system (no funnels)

Scaled Solar Brand to 200+ Qualified Leads/Day at Rs. 10 CPL

200+ qualified leads per day at ~Rs. 10 CPL for Cellsol Energy; the client expanded its sales team.

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Cover of the Madvert Labs case study: Scaled Solar Brand to 200+ Qualified Leads/Day at Rs. 10 CPL
  • Meta Ads
  • Offer Strategy
  • Lead Generation
  • Lead Management

Verified Numbers

Qualified Leads/Day
200+
CPL
~Rs. 10
Total Leads
569

Sample campaign (Agricultural Solar Campaign)

Cost Per Lead
Rs. 9.12

PKR9.12 cost per Meta lead in screenshot

Total Ad Spend
Rs. 5,186.94

PKR5,186.94 in screenshot

Our CTR
8-9%

vs industry avg. 2-3%

The Challenge

A highly competitive solar market where lead costs were high for most players; the client needed a consistent flow of qualified leads.

Context

A high-converting solar lead generation system for Cellsol Energy built through strong offer creation, precise targeting and performance-focused Meta advertising.

Client
Cellsol Energy
Industry
Solar / Renewable Energy
Growth system
Direct lead ads system (no funnels)

Strategy

Focus areas: (1) powerful offer creation: an irresistible, benefit-driven solar offer; (2) high-impact creatives: clear messaging and real-life visuals; (3) precise targeting: location, interest and behavior-based, focused on high-intent audiences with property ownership signals.

What Madvert Built

A high-converting solar offer that drove mass interest; simple, benefit-driven ad creatives; precise targeting; direct lead ads with optimized communication and follow-up (no funnels).

Implementation

Services delivered: lead generation, lead gen strategy, lead management, Facebook advertising and social media advertising. Sample campaign: 'Agricultural Solar Campaign' (Meta lead ads).

Verified Outcome

200+ qualified leads per day at ~Rs. 10 CPL. "Lead quality was so high that the client expanded their sales team." High-quality, sales-ready leads.

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