Qualified Bookkeeping Appointments From International Traffic

Context

An international acquisition system for a Pakistan-based financial services (bookkeeping) company, built using offer engineering, video creative and a qualification funnel. Client identity withheld for confidentiality.

Industry

Financial Services / Bookkeeping

Market

International (Pakistan-based company)

Growth system

International acquisition system with qualification funnel

Strategy

Research before advertising (validated demand, angles and positioning); offer before targeting (an irresistible offer first); creative that sold the next step (ads and videos focused on the free trial, not features); qualification before sales (a simple funnel filtered serious, high-intent leads).

What Madvert Built

Market research (identified a high-intent audience and messaging); offer engineering (a clear, low-friction offer); video creative (short-form videos that explain the offer and build trust); qualification funnel (filtered in serious business owners only); booked appointments (qualified inquiries delivered). A mix of static ads and short-form video content.

Implementation

Flow: video + offer (attention-grabbing content with a clear offer) -> qualification questions (filtered for serious, qualified business owners) -> appointment (qualified bookkeeping inquiries booked directly into the client's calendar). Built and managed by a Pakistan-based team. Role: lead generation strategy, offer architecture, paid social, video creative direction, qualification funnel design.

Verified Outcome

"This campaign generated 35 qualified bookkeeping inquiries at a cost of $57.51 per inquiry, with a total ad spend of $2,012.70, designed to move prospects toward booked appointments."